2015 Utah Winter Accounting Conference Program

Thursday, February 19

7:00 pm to 9:30 pm --- Welcome Reception* at the Spencer Fox Eccles Business Building, 1655 E Campus Center Drive
▻ Faculty lounge: 7th floor, south end ◅
Parking Map

* with thanks to Cambridge Publishing for additional support

Friday, February 20

7:00 am to 7:30 am --- Continental Breakfast at the University Park Marriott

7:30 am to 9:15 am --- Session 1

Moderator: Mary Ellen Carter

Ewa Sletten "The Impact of the Agency Environment on Management's Long-Term Focus"

Lucile Faurel
"CEO Incentives and Product Development Innovation: Insights from Trademarks"

Discussant: Brian Cadman

9:30 am to 5:15 pm --- Skiing at Alta Ski Area

5:15 pm to 5:30 pm --- Snack

5:45 pm to 7:30 pm --- Session 2

Moderator: Ross Watts

Pepa Kraft "Qualitative Corporate Disclosure and Credit Analysts' Soft Rating Adjustments"

Mark Bradshaw "Analysts' Assimilation of Soft Information in the Financial Press"

Discussant: Mark Soliman

7:45 pm to 10:00 pm --- Dinner at the University Park Marriott

Saturday, February 21

7:00 am to 7:30 am --- Continental Breakfast

7:30 am to 9:15 am --- Session 3

Moderator: Steve Stubben

Mirko Heinle "Taste, Information, and Asset Prices: Implications for the Valuation of CSR"

Liz Chuk "The Real Effects of Accounting Standards: Evidence from Pension Expense Smoothing"

Discussants: Steve Huddart and Jeff Hales

9:30 am to 4:00 pm --- Skiing at Deer Valley Resort

4:00 pm to 6:00 pm --- Apres Ski at Deer Valley Snow Park Lodge, Second Floor Lounge

6:30 pm to 8:30 pm --- Dinner at the Deer Valley Seafood Buffet in the Snow Park Lodge